SUBWAY® Restaurants Partners with NBC's "The Biggest Loser" To Continue Extraordinary Weight Loss Journey
Unique Partnership Enables Contestant Shay Sorrells to Receive $1,000 for Every Pound Lost Prior to Season 9 Finale
December 9, 2009 - Having inspired millions of Americans with her incredible determination and drive, Shay Sorrells, a recent contestant on the hit NBC series, The Biggest Loser, will continue on her incredible weight loss journey, with the help of SUBWAY® restaurants. Shay began her experience as the heaviest contestant in the show's history, weighing 476 pounds. She currently weighs 315 pounds - a 161 pound drop!
To ensure the continuation of her remarkable journey, SUBWAY® restaurants will continue to motivate Shay, offering her $1,000 for every pound she loses between today and the Season 9 finale of The Biggest Loser in May 2010. Shay graciously accepted her new challenge from SUBWAY® restaurants last night during the show's live season finale and is both excited and ready to get to work immediately!
Shay will serve as a spokesperson for SUBWAY® restaurants in 2010, joining Jared Fogle who in 1998 began his own incredible journey with a dramatic 245 pound weight loss, crediting SUBWAY® sandwiches and exercise as key factors in changing his lifestyle.
Key highlights of the new partnership include in-show and online integration throughout Season 9 of The Biggest Loser as well as a mid-season weigh-in and follow up package. In addition to periodic check-ins throughout the show's next season, fans will also be able to follow her progress at SubwayFreshBuzz.com, NBC.com and BiggestLoser.com.
"My time on The Biggest Loser showed me that I have the capability to do whatever I set my mind to," said Shay Sorrells. "For anyone who watched me week in and week out, I promise you that I will continue to do my best, because my struggle with weight is a continuing battle. I thank SUBWAY® for providing me with another platform and incredible opportunity for showing America that my challenge is far from over."
To help Sorrells with her efforts, SUBWAY® restaurants are providing her with healthier meal options from the SUBWAY Fresh Fit™ menu which includes eight sandwiches with six grams of fat or less.
"Shay is an inspiration and we are proud of what she has already accomplished on her road to a better life," said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust (SFAFT). "People are rooting for her, and Shay continues to demonstrate that while weight can be a struggle each and every day, you can meet and exceed your goals with a healthy, active lifestyle. SUBWAY® is happy to be part of her journey."
